My Body, My Temple

Project 104 recently released their limited edition swimwear line with the theme "my body is my temple, but my temple likes getting trashed." The swimsuits are cleverly photographed against color-themed collections that look like teenage shrines to summer, candy, and kitsch. It's all stories within stories and pictures within pictures, as each suit features a print of a miniature shrine--a classic Coca-Cola bottle is framed with heart-shaped doilies and photographed against red like some Valentine's Day card to caffeine. As the name of the brand might allude: 104 is the maximum number that any print will be produced. I feel as if these lookbook images could sell as prints themselves and I'm excited to see what Project 104 will release next.


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