Herschel Supply Co has been producing some of my favorite lookbooks for several seasons now. They produce a line of backpacks that are cooler than cool (ice cold!) and they really know how to capture that adventuring spirit a backpack provides. If a clutch says "I'm too important to use my hands" then a backpack responds with "hands, feet, body--I'm free to climb that mountain!" Or you know, stare off into the sunset on a beach with your beau.