Herschel Supply Co Fall 2013

Herschel Supply Company kills it again; juxtaposing pretty people with pretty landscapes and their bags with vibrant foliage. There's even an accompanying video in a misty location that makes me miss Washington State something awful and nearly convinces me to go camping with friends. As a brand, Herschel Supply Company really knows how to sell an image; their bags promise adventures into the Great Outdoors. With a brand built around functionality they've managed to showcase their bags in a way that both highlights their durability and sells a dream.