Ammy in the Batty Girls

This lookbook for Ammy in the Batty Girls designed and modeled by Ayumi Seto is so ridiculously sweet. Ayumi Seto is a regular model for Zipper magazine and Harajuku Kawaii and now she's branching out with a line of her own. The line is built around the idea of a fictious girl named "Ammy" from California and her unique blend of hobbies and interests. The clothes are a fun mix of punk and 50s preppy, but it's really Ayumi's playful modeling and colorful hair that make them come to life.