Minimalist Design

New York fashion week always seems to sneak up on me; invites always arrive barely a week before (some even come via e-mail the night before) and I scramble to schedule my days. I do know that I will be kicking off fashion week at the Diet Coke x Glamour party on September 5th. Diet Coke is reintroducing its cropped, minimalist logo design on their cans. Earlier this year they also partnered with the CFDA to invite up-and-coming design students to submit a T-shirt design that will be sold in Target available starting September 2nd. The party on the 5th will celebrate the design winner and feature fashion, refreshment, and a performance by The Joy Formidable. Below is the winning design and you can watch the video of Zac Posen, Cynthia Rowley, and L'Wren Scott picking the tee here. Anyway, I'm excited for the night that will start the rest of fashion week and I'll be sure to share all the NYFW madness I personally experience with you. My family is partial towards Coca-Cola since my grandparents have collected vintage memorabilia for years now--remember this post from my grandmother's basement?
Keep up with Diet Coke's NYFW activity on twitter, facebook, and pinterest.