




fairytale dress c/o Nour and the Merchant, old ballet flats


Style aside I'm delighted to be wearing this dress because Nour and the Merchant is a small, ethical brand out of Italy. In addition to being an ethical, slow-fashion brand, 10% of the sales are also donated to charity. I've been trying to dress more ethically for a few years now, but I've felt even more convicted in the past year to focus on discovering and wearing more independent brands. As a self-professed clothes horse it's difficult to quit the convenience of fast fashion, but I am discovering so many lovely slow fashion labels like Nour and the Merchant that feel good to invest in. I used to think that shopping more ethically would mean simpler, more minimalist fashion as that was most of the brands I was familiar with, but lately I'm learning I don't have to give up my whimsy. Nour and the Merchant describes their clothes as fitting for those who "wish they lived in a magic world among elves and dragons but still need "normal" clothes to go about their daily business"--a dichotomy I can well understand!





CONVERSATION