Black Friday Preset Sale & Your FAQs About My Editing
I don't usually put my whole shop on sale, but I had a lot of requests for a Black Friday Sale so right now you can get 15% off any and all preset packs in my shop! Use code FAREWELLAUTUMN at checkout. This code can also be combined with other sales in my shop--my Dark Cottagecore and Cozy Pack are reduced right now; all of my presets are compatible with Lightroom Desktop or Lightroom Mobile. If you're not sure what a preset is or want more information on my packs, read on below!
What do you use to edit? These presets are what I use to edit every day. I change what pack I use seasonally so right now I am using the Dark Cottagecore Pack and the Cozy Pack. The Dark Cottagecore Pack is my favorite for most of my photographs right now and I've been using it since September as it really suits autumnal scenes, but as we inch towards winter I'll probably start using the Cozy Pack more.
How do your presets work? All of my preset are compatible with Lightroom Desktop or Lightroom mobile. The mobile version will also work in the free version of Lightroom mobile so you don't need to buy additional editing software to use them. When you browse my shop you choose which version you will use and checkout. Every pack also comes with a readme file that includes step by step instructions to bring the presets into Lightroom desktop or mobile--so if it's your first time using presets don't worry! My instructions will walk you through how to bring them into your apps so you can start using them immediately.
What's the difference between a preset and a filter? Oooh, I love this question. So on the surface, not much but once you dig a bit deeper a preset is so much more valuable. When you apply a filter you can't adjust the settings later, but with a preset you can still adjust every individual level. This gives you so much more creative control when editing; a preset can be a starting point to a personal and unique edit. Additionally you can learn so much from presets; when you apply a preset you can see every level that was adjusted (temperature, darkness, contrast, clarity, colored shadows, etc) and make further adjustments or learn what your own voice is within editing. For example you might start to see a common thread in your favorite edits and start to realize what levels you like to focus on with your edits.
Why packs and not individual presets? I love creating packs rather than selling individual presets because packs work on a variety of different photographs. Rather than one preset that only works some of the time, when you have a pack you'll always be able to find an edit that works while maintaining a cohesive feel to your feed and editing style. All of my packs contain unique filters, but along a similar theme so they work together--this way you don't need to use the same edit every single time to get a cohesive feed. I can also price my presets cheaper overall when I bundle them together rather than individually.
The Tweedy Preset is from my Cozy Pack, which is an autumn and winter pack full of diverse filters perfect for editing winter scenery. This pack has a total of 12 unique presets making it the largest pack in my shop and it's on sale right now for £30 or less than £2.50 per preset and you can also use the discount code FAREWELLAUTUMN for an additional 15% off. 
The sale ends on Tuesday so get be sure to use the code FAREWELLAUTUMN in my shop while you can. 
My editing style has really changed a lot in the last few months so I developed a new preset pack! The 
Heather Preset: I'm always inspired by the seasons and the shifting landscape. One of the first signs that autumn is on the horizon is the heather beginning to bloom in vibrant shades of purple. The Heather preset is inspired by those rich, floral colors; rosy and deep it's a perfect preset for adding a blush tone to photographs.
Rowan Berry Preset: I always try to develop packs that work in a variety of settings while having a unifying feeling so when you use them your feed still feels cohesive. While the Heather preset is slightly cooler toned and perfect for enhancing purples or getting cooler greens, the Rowan Berry preset is on the other end of the spectrum--much more warm toned which is perfect is you like slightly sepia photographs or you need to warm up late evening pictures shot in blue light.
Rosehips Preset: Autumn is such a pretty season and while the changing leaves are one of my favorite features, there's still a lot of green tones as well. So often presets and filters that are aimed at enhancing autumnal colors really destroy greens, which as someone who loves photographing nature I find so frustrating. I always want to highlight the beauty of nature, so presets that are kind to greens and help bring out the true colors of nature are my favorite.
I started work on this filter pack last summer, but it took me until this spring to get the filters exactly how I wanted them! The 
Pearl Filter: When designing filters there's this tendency to make the filters very strong so you can see the difference in the before and after when editing. However sometimes the nicest filters aren't the most extreme and I think this is the case with the Pearl filter. It's soft and warm-toned, but not intensely so. Like a pearl it gives your photographs a soft, almost luminescent glow. I use it quite often as it works in a variety of situation and settings. It's slightly warm-toned, but not overly warm and just so lovely! 
Amber Filter: A strong warm-toned filter is always a must in my editing pack because I do a number of photoshoots in overcast and cloudy conditions, or later in the evening past golden hour when the light is very blue. When you shoot in these sorts of settings you need to warm up your photographs quite a bit to get them closer to what the actual colors of the day were; the camera isn't as clever as our eyes in processing light so when you shoot in cloudy conditions the photographs can come out very dull and blue-toned even if what you were shooting was vivid and pink! Amber is a perfect preset to warm up those duller photographs, it's very warm and bright so it adds a bit of punch and turns late evening blue photographs into golden hour moments. 
Amethyst Filter: As much as I love warm toned filters for myself, I also love highlighting nature so cooler toned filters are a must when shooting blue and purple flowers or helping green to pop. Amethyst is one of my favorites, it's cool so flowers come out vivid, but not so cool-toned that I end up looking like a ghost! There's also a lot of rich pinkiness in this filter too that gives everything a lovely, romantic bloom. I think romantic is the perfect word to describe this whole pack really!
I just added a 
"Golden hour" is one of my absolute favorite and most-used presets no matter the season. It's designed to bring a bit of golden hour glow to even the flattest images and does a great job of creating depth and making colors pop. It's originally part of my Summer Preset Pack, but now one of the twelve featured presets in the new Favorites Pack. It's kind to greens, slightly warm, and adds a lot a lovely contrast to images.
"Cherry Blossom" is a really lovely pastel preset originally from my Spring Preset Pack. I use this preset so much throughout spring and summer to bring out the best in soft blossom pictures. It's very gentle and green toned; I think it gives a lot of photographs an almost painterly effect as well.
"Shade" is one of my most subtle and natural presets. Many presets are designed to be a bit strong because the user can always personally adjust to make them softer or less intense, but Shade is one that is naturally very gentle but can still take a photograph to the next level. It's designed to mimic shade and adds a nice bit of depth and richness to every photograph you use it on without ever being "too much."
When I say I take a long time developing my presets...I mean I spend a long time developing my presets! I actually started this 
As much as I have said that not every preset works on every photograph, I think my summer pack is my most universal/friendly pack to date. When I thought of summer presets I thought of golden, balmy evenings--no wind, just warmth. So I wanted my presets to be softer as well. There's always this balance when designing a preset between a soft, subtle edit, and a powerful punch so people can really see the change. Most of my presets are more of a punch, but with summer I tried to make things a bit more subtle and soft. I'll be demonstrating the presets more in future posts and on my stories this weekend. Here they are applied to RAW images, but I'll also show how they look on jpegs and snaps straight from my phone on my Instagram stories this weekend. I'm really in love with this pack and I hope you love it to. 
Toasty preset: Toasty is a warm, golden hued preset inspired by the glow off of a fire or candle on a grey winter evening. It's rich and warm-toned. Above you can see a raw image on the right and the toasty preset is applied on the left. Both examples contain no additional editing so you can really see how each preset works!
Nest preset: While the cozy pack is all about warm, rich edits, they're not all red and yellow heavy. Nest is a rich, green-hued preset perfect for autumnal pictures or scenes with a bit of color to them; it also works nicely at making reds and oranges pop.
Snug preset: Snug is destined to become my most used preset this winter; it's already a favorite for me in recent edits as it makes everything just so rich and soft. It plays up those brown tones of winter that I'm feeling inspired by and adds a vintage patina to every image.
Soft preset: Another favorite from my pack (although let's be honest, I made the pack so a lot of them are favorites!) is the soft preset which is a rich, red and purple-hued preset. It edits very dark, but can easily be brightened up and is a very distinct and unique preset.
Tweedy preset: Not every preset in the pack is designed to really change your colors. Tweedy is a good example of a preset that helps make your photos pop without overly altering the original colors and tones of your images. It's very flattering on skin as well as it has a soft finish that makes every photograph look more like a painting. 
Velvet preset: Most of my presets in the cozy pack are warm-toned and as a result can be a bit cruel to greens, but velvet is a rich, dark edit that still maintains lovely greens, blues, and purples. It's the coolest toned preset in the pack, but still have a cozy finish to it. 
Blanket preset: I always try to have a bit of diversity in my makes as different photograph settings will call for different presets, blanket is one of those more diverse edits that is softer and more pastel than the rest of my pack. It's less high contrast and darker than all my other presets and is inspired by that feeling of being wrapped in a soft blanket on a grey day. 
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